GENERATION BUILT IN OBSOLESCENCE
In the generation of “built-in obsolescence” everything is built to end at a certain point. Products are not made to last forever because if that was the case then people would not have to buy a new product again. Like our bodies are made to decay so are the products of modern life. We are a product consumer, always needing the last product that will make us … make us what? ... Make us need to buy the next product I guess. Are we all building our lives in obsolescence? Relationships that start with an end in sight, after all, it’s so easy to split, divorce, turn the page, start again and etc… Are we starting careers built in obsolescence? We embark on everything, try everything, travel everywhere but do we dive deep? Buying stuff that we know won’t last, knowing everything goes so fast, we became the generation of superficial and fast. We have books we don’t read, we start things we won’t finish, we buy houses knowing we will move and cars thinking about the next car we will have. We are the generation of discontent because we are never happy with what we have.
I know that you might be different and an exemption to the generalization above. But think again about your plans for the future and close your eyes now and tell me when was the last time you actually enjoyed with passion and jumped of happiness for some achievement? Because if you tell me you achieve and you are not thinking about the next goal I will say to you that you are a liar or I will say that you are really old and spineless. We have to be anxious in the generation “BUILT IN OBSOLESCENCE” because you won’t survive if you stay still, if you don’t play the game. We have to be fast, cold and prepared to fail or fail others. We are all victims of a giant race that is life and we are all running so fast we are not paying attention anymore. I know you are different and an exemption to this rule, but seriously, are you? Enhancing ourselves to self- improvement, always on the lookout for what’s next, you snooze you loose and we think we are special or different but we are not because we are a generation of “what’s next?”
Yes, yes, sorry you are different… And Bob is your uncle...
“Planned obsolescence or built-in obsolescence in industrial design is a policy of planning or designing a product with a limited useful life, so it will become obsolete, that is, unfashionable or no longer functional after a certain period time. Planned obsolescence has potential benefits for a producer because to obtain continuing use of the product the consumer is under pressure to purchase again, whether from the same manufacturer (a replacement part or a newer model), or from a competitor who might also rely on planned obsolescence.
For an industry, planned obsolescence stimulates demand by encouraging purchasers to buy sooner if they still want a functioning product. There is however the potential backlash of consumers who learn that the manufacturer invested money to make the product obsolete faster; such consumers might turn to a producer (if any exists) that offers a more durable alternative. Estimates of planned obsolescence can influence a company's decisions about product engineering. Therefore, the company can use the least expensive components that satisfy product lifetime projections.Philosophers such as Herbert Marcuse and Jacque Fresco have criticized the economic and societal implications of this model.” WIKIPEDIA